The speed that your website loads is absolutely crucial. There are a variety of factors that affect this performance.

Using PageSpeed Insights, we assess whether your website meets Google’s expectations for page speed. We then display three recommendations:

Should Fix: Rules that failed PageSpeed Insights’ tests. You should fix these immediately.

Consider Fixing: Rules that passed PageSpeed Insights’ tests, but could use improvement. You might consider fixing these issues, but they’re not necessarily critical.

Passed Rules: Rules that passed PageSpeed Insights’ tests.

The Snapshot Report assesses 10 speed metrics in total:

Eliminate render-blocking JavaScript and CSS in above-the-fold content: When a page includes render blocking external stylesheets, which delays the time to first render.

Leverage browser caching: When the response from your server does not include caching headers or if the resources are specified to be cached for only a short time.

Optimize images: When the images on the page can be optimized to reduce their file size without significantly impacting their visual quality.

Minify HTML: When the size of one of your resources could be reduced through minification.

Enable compression: When compressible resources were served without gzip compression.

Minify CSS: When the size of CSS could be reduced through minification.

Minify JavaScript: When the size of JavaScript could be reduced through minification.

Reduce server response time: When your server response time is above 200 ms.

Avoid landing page redirects: When you have more than one redirect from the given URL to the final landing page.

Prioritize visible content: When additional network round trips are required to render the above the fold content of the page.

You can click Show How To Fix to see details on the specific resources that can be improved.

The report also assesses five design metrics:

Homepage Size

Phone # on homepage

Address on homepage

Facebook on homepage

Twitter on homepage

The Advertising section of the Snapshot report can be a powerful tool to help sell your clients on SEO services but it can also lead to many questions from your prospects. Below are some answers to common questions about this section.

What keywords does the Advertising section use?

The Advertising section of the Snapshot Report currently identifies the top 5 keywords for your prospect's business based on content gathered from their website and business information.

Why don't these keywords match the ones my prospect is currently running?

If these keywords don't match your prospect's, it would mean that their current keywords are not ones that are considered in the top 5 for their business based on their location, business information, and the content of their website.

Why aren't my prospect's keywords in the top 5 results?

Your prospect's keywords may not be in these top 5 results for a number of reasons. If your prospect is using unique keywords, these likely not fall under those top 5 keywords for their business. Keywords that are considered unique and may not be in those top results could be, your prospect's company name, the names of their unique products, common misspellings of their brand or product, or unique long tail keywords. 

What should I tell my prospect when the keywords don't match the ones in their current campaign?

If your prospect's is using unique keywords or their keywords just don't fall within these top 5 keywords our system identified, it is a great opportunity to let them know they may want to consider changing their keywords on active campaigns or start a new campaign for these keywords on top of the ones they are running already.

About 12-24 hours to fully propagate your prospects full online presence