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Driving more business with Google Local Service Ads

Austin Hoffman • Aug 15, 2022

With Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ad. You can reply to messages, track bookings, and manage all your leads anytime online and through the app (Android, iOS). Messaging is currently only available in the U.S. and Canada.


Benefits of Local Services Ads:


  • Get seen at the top of Google.
  • Connect with potential customers who are searching for services you provide and are most likely to book.
  • Make use of simple tools to help you get started and create a personalized profile.
  • Use the mobile app to communicate with customers at any time (English only).
  • Build trust with the Google Guarantee or Google Screened .
  • Pay only for leads related to your business and the services you offer.
  • Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
  • Note: If you’re Google Guaranteed, you may also be listed as a local provider on the Assistant. You won’t pay for this service. This feature is currently only available in the U.S. and Canada.


How Local Services Ads work


The Local Services unit is shown at the top of Google Search results when people search for the services you offer in areas you've chosen. Potential customers can click or tap on your ad to either call you or send you a message request (US only). They can also schedule a booking with you directly through your ad.


When a customer reaches out, you'll get an email and notification from the Local Services Ads app. From this point on, the lead is yours to turn into a customer.


To ensure you continue to receive messages, respond to as many of them as you can (even if you decline to provide the requested service). If you regularly fail to answer calls or respond to messages, your ad ranking may be affected.


Google Screened Ads


Google Screened helps professional service firms build a trusted reputation online. Businesses with this badge go through extensive background and license checks.


On Local Services listings, you will see the Google Screened icon next to these businesses.


Google Guaranteed Ads


Google Guarantee helps home service providers build a trusted reputation online. Providers with this badge go through extensive background and license checks.


On Local Services listings, you will see the Google Guarantee badge next to these providers.


Pre-Badge Ads


We’re also offering a way for providers who have passed preliminary checks to begin getting leads from Local Services Ads while they’re completing the remaining Required Onboarding checks (all Onboarding Requirements are needed to go live with the Google Guarantee or Screened badges).


Requirements to go live with Pre-Badge Ads


  • License (or business registration if we do not require you to submit your license)
  • Accepting that you have the appropriate licenses to do business
  • Business registration (in EMEA)
  • Reviews (subject to category requirements)
  • Completed your billing and set your budget
  • With Pre-Badge Ads, the provider’s Local Services listing will appear in consumer search results, but be placed under all providers who have completed all onboarding requirements and have obtained the Google Badge.


Businesses categories that are currently open to participate in the program:


To see if Local Services Ads are available in your area, check your business eligibility.


  • Acupuncturist
  • Animal rescue
  • Appliance repair services
  • Bankruptcy lawyer services
  • Beauty school
  • Business lawyer services
  • Carpet cleaning services
  • Carpenters
  • Child care
  • Contract lawyer services
  • Criminal lawyer services
  • Dance instructor
  • Countertop services
  • Disability lawyer services
  • Driving instructor
  • DUI lawyer services
  • Electricians
  • Estate lawyer services
  • Family lawyer services
  • Fencing services
  • Financial planning services
  • First aid training
  • Flooring services
  • Foundations services
  • Funeral home
  • Garage door services
  • General contractor
  • Handyman
  • Home inspector
  • Home security
  • Home theater
  • House cleaning services
  • HVAC (heating or air conditioning)
  • Immigration lawyer services
  • IP lawyer services
  • Junk removal services
  • Labor lawyer services
  • Landscaping services
  • Language instructor
  • Lawn care services
  • Lawyers
  • Litigation lawyer services
  • Locksmiths
  • Malpractice lawyer services
  • Massage school
  • Moving services
  • Personal injury lawyer services
  • Personal trainer
  • Pest control services
  • Pet adoption
  • Pet boarding
  • Pet grooming
  • Pet training
  • Plumbers
  • Pool cleaner
  • Pool contractor
  • Preschool
  • Real estate lawyer
  • Real estate services
  • Roofers
  • Sewage system
  • Siding services
  • Snow removal
  • Tax services
  • Traffic lawyer services
  • Tree services
  • Tutor
  • Veterinarian
  • Water damage services
  • Weight loss service
  • Window cleaning services
  • Window repair services
  • Yoga studio


Sign up today or contact our sales team for more information or help creating your account.

Social Media Updates Are Now Visible on Google Business Profile

By Austin Hoffman • 14 Mar, 2024
Social Media Updates Are Now Visible on Google Business Profile

Boost Your Small Business Success: Why Updating Your Website in 2023 is Crucial for SEO

16 May, 2023
In today's digital age, having a solid online presence is vital for the success of small businesses. A well-designed, user-friendly website helps you attract and engage potential customers and plays a crucial role in search engine optimization (SEO). In 2023, with evolving technology and changing consumer preferences, updating your website is more important than ever. In this article, we'll explore why small businesses must prioritize website updates this year to stay competitive and maximize their SEO efforts. Enhance User Experience: User experience (UX) is critical to website performance and SEO. As search engines become more sophisticated, they prioritize websites that provide excellent user experiences. Updating your website can improve navigation, load times, and mobile responsiveness, creating a seamless and enjoyable experience for your visitors. A positive UX will result in longer visit durations, lower bounce rates, and increased chances of conversion, all of which contribute to improved search engine rankings. Stay Ahead of Design Trends: Website design trends evolve rapidly, and outdated websites can appear unprofessional and drive potential customers away. Upgrading your website's design in 2023 allows you to incorporate the latest visual elements, modern layouts, and engaging multimedia content that captivate your target audience. A visually appealing and contemporary website reflects positively on your brand, increasing customer trust and credibility and ultimately improving your SEO efforts. Optimize for Mobile: Mobile internet usage has been steadily increasing, and search engines now prioritize mobile-friendly websites in their search results. Ensuring your website is optimized for mobile devices is crucial for SEO success in 2023. Responsive design, fast loading speeds, and easy navigation on smartphones and tablets will improve user experience and increase your website's visibility on search engine result pages (SERPs). By updating your website to be mobile-friendly, you can tap into a wider audience and boost your SEO rankings. Leverage Voice Search Optimization: The rise of voice-activated devices and virtual assistants has significantly impacted search behavior. More users are turning to voice search to find information, products, and services. To stay competitive, small businesses must optimize their websites for voice search in 2023. Upgrading your website to include conversational and natural language keywords, structured data markup, and concise, informative content tailored to voice queries will help you rank higher in voice search results, leading to increased organic traffic and visibility. Implement Structured Data Markup: Structured data markup, or schema markup, provides search engines with additional context about your website's content. By incorporating schema markup into your updated website, you can enhance search engine understanding, increase visibility in rich snippets, and improve click-through rates. Structured data can highlight key information such as product details, business hours, reviews, and events, making your website more informative and enticing for users and search engines. In 2023, updating your small business website is essential for maintaining a competitive edge and optimizing your SEO efforts. By enhancing user experience, adopting modern design trends, optimizing for mobile devices and voice search, and implementing structured data markup, you can position your website for success. Embrace the evolving digital landscape, cater to changing consumer preferences, and watch your website rise in search engine rankings, driving organic traffic and boosting your small business's growth and profitability.
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